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Talking with … An exotic rice importer who saves water, women’s backs

Published Thursday May 19


Photo: Jweekly

Position: Co-founder, Lotus Foods

J.: You and your husband founded a company importing various kinds of heirloom rice from around the world. What sparked this idea?

Caryl Levine: It started with a market research trip through China in 1993, where my husband Ken and I were looking for an entrepreneurial business idea. We had no idea it would be in the food industry. We were in this village in southwestern China that has 26 different ethnic minorities. We were served this steaming bowl of black rice with a roasted nutty flavor with a hint of fruit.

Where is the majority of the rice you import grown?

Tell me about your involvement with the Clinton Global Initiative.

Article length: About 630 words.
Tags: El Cerrito
Read more at Jweekly

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